1. The Firing Line
Store respects your privacy and is committed to protecting it. The
Firing Line Store provides this Privacy Statement to inform you of our
2. Sites covered by this Privacy Statement
This Privacy Statement applies only to The Firing Line Store owned Web sites and domains.
The The Firing Line Store Web site provides links to third-party Web sites for your convenience. If you access those links, you will leave the The Firing Line Store Web site. The Firing Line Store does not control those sites or their privacy practices, which may differ from The Firing Line Store 's. We do not endorse or make any representations about third-party Web sites. The The Firing Line Store
Privacy Statement does not cover the personal data you choose to give
to unrelated third party Web sites. We encourage you to review the
3. Types of information we collect
This Privacy Statement covers personal information, non-personal data collection and aggregate reporting.
Personal information is information that is associated with your name or personal identity. The Firing Line Store
uses personal information to understand better your needs and interests
and to provide you with better service. Once you choose to provide us
with personal information, you can be assured it will be used only to
support your customer relationship with The Firing Line Store . We take seriously the trust you place in us. The Firing Line Store will not sell, rent or lease your personal information to others.
Non-personal information is data about usage and service operation that is not associated with a specific personal identity. The Firing Line Store collects and analyzes non-personal information to evaluate how visitors use the The Firing Line Store Web site.
4. How we use your information
The Firing Line Store
uses your personal information to provide you with services and to help
us better understand your needs and interests. Specifically, we use
your information to help you complete a transaction or order, to
communicate with you, to provide service and support, to update you on
services and benefits, and to personalize promotional offers. Credit
card information is used only for payment processing. Credit card
information and sensitive personal data are not used for any other
purpose, and will not be kept longer than necessary for providing the
Non-personal data is aggregated for reporting about The Firing Line Store Web site usability, performance and effectiveness. It is used to improve the customer experience, usability and site content.
5. Who we share your information with
The Firing Line Store will not sell, rent or lease your personal information to others. The Firing Line Store will not share your personal information with third parties.
6. Keeping your information secure
The Firing Line Store
is committed to protecting the information you provide us. To prevent
unauthorized access or disclosure, to maintain data accuracy, and to
ensure the appropriate use of the information, The Firing Line Store has in place appropriate physical and managerial procedures to safeguard the information we collect.
Secure Sockets Layer (SSL) encryption when collecting or transferring
sensitive data such as credit card information. SSL encryption is
designed to make the information unreadable by anyone but us. This
security measure is working when you see either the symbol of an
unbroken key or closed lock (depending on your browser) on the bottom of
your browser window.
Credit card numbers are used only for processing payment and are not used for other purposes.
7. Changes to this Statement
If there are updates to the terms of The Firing Line Store 's
Online Privacy Statement, we will post those changes and update the
revision date in this document, so you will always know what information
we collect online, how we use it, and what choices you have.