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Privacy Policy

Effective 09.14.2011

1. The Firing Line Store respects your privacy and is committed to protecting it. The Firing Line Store  provides this Privacy Statement to inform you of our Privacy Policy and how that information is used.

2. Sites covered by this Privacy Statement

This Privacy Statement applies only to The Firing Line Store  owned Web sites and domains.

The The Firing Line Store Web site provides links to third-party Web sites for your convenience. If you access those links, you will leave the The Firing Line Store  Web site. The Firing Line Store  does not control those sites or their privacy practices, which may differ from The Firing Line Store 's. We do not endorse or make any representations about third-party Web sites. The The Firing Line Store  Privacy Statement does not cover the personal data you choose to give to unrelated third party Web sites. We encourage you to review the privacy policy of any company before submitting your personal information.

3. Types of information we collect

This Privacy Statement covers personal information, non-personal data collection and aggregate reporting.

Personal information is information that is associated with your name or personal identity. The Firing Line Store  uses personal information to understand better your needs and interests and to provide you with better service. Once you choose to provide us with personal information, you can be assured it will be used only to support your customer relationship with The Firing Line Store . We take seriously the trust you place in us. The Firing Line Store  will not sell, rent or lease your personal information to others.

Non-personal information is data about usage and service operation that is not associated with a specific personal identity. The Firing Line Store  collects and analyzes non-personal information to evaluate how visitors use the The Firing Line Store  Web site.

Non-personal data we collect may include the pages visited on the The Firing Line Store  Web site, unique URLs visited within The Firing Line Store 's Web site, browser type and IP address. The Firing Line Store  web pages use cookies for access into our secure areas.

4. How we use your information 

The Firing Line Store  uses your personal information to provide you with services and to help us better understand your needs and interests. Specifically, we use your information to help you complete a transaction or order, to communicate with you, to provide service and support, to update you on services and benefits, and to personalize promotional offers. Credit card information is used only for payment processing. Credit card information and sensitive personal data are not used for any other purpose, and will not be kept longer than necessary for providing the services.

Non-personal data is aggregated for reporting about The Firing Line Store  Web site usability, performance and effectiveness. It is used to improve the customer experience, usability and site content.

5. Who we share your information with 

The Firing Line Store will not sell, rent or lease your personal information to others. The Firing Line Store will not share your personal information with third parties. 

6. Keeping your information secure 

The Firing Line Store  is committed to protecting the information you provide us. To prevent unauthorized access or disclosure, to maintain data accuracy, and to ensure the appropriate use of the information, The Firing Line Store  has in place appropriate physical and managerial procedures to safeguard the information we collect.  

We use Secure Sockets Layer (SSL) encryption when collecting or transferring sensitive data such as credit card information. SSL encryption is designed to make the information unreadable by anyone but us. This security measure is working when you see either the symbol of an unbroken key or closed lock (depending on your browser) on the bottom of your browser window.

Credit card numbers are used only for processing payment and are not used for other purposes.

7. Changes to this Statement 

If there are updates to the terms of The Firing Line Store 's Online Privacy Statement, we will post those changes and update the revision date in this document, so you will always know what information we collect online, how we use it, and what choices you have.